An effective and convenient way for cities to shift to reusable packaging

The TOMRA reusable takeaway packaging system provides a unique convenience for businesses that offer takeaway food and drinks (like cafés and quick serve restaurants), as well as for consumers.

Open managed system

The system is designed as an open system, meaning packaging from different packaging providers can be returned 24/7 to a shared infrastructure of automated collection points throughout a city.

Transparent and traceable

High packaging return rates are ensured by combining unique consumer convenience with a monetary return incentive in the form of a deposit that is paid when purchasing the takeaway food/drink, and afterwards reimbursed in full to the consumer when the packaging is returned to a collection point.

Digital payments

When returning the reusable cups to one of the automated TOMRA collection points specifically used for takeaway packaging, the customer receives the deposit reimbursement directly on their card/account. This is possible by tapping a contactless payment credential (card, phone, smartwatch, etc.) to activate the dedicated TOMRA collection point. An alternative return incentive can be a penalty which is charged if the packaging is not returned within a specified timeframe.

Key benefits of our city solution for reusable takeaway packaging

System convenience

• No added operational burden to retail partners
• No need for consumers to register or use specific smartphone apps
• Easy to redeem deposit at automated collection points

System integrity

• Full digital control of operational data and deposit cash flows
• Serialization used to activate/deactivate deposit value on the reusable packaging

System accessibility

• Open to all qualified packaging, regardless of provider

System scalability

• Automated collection points can be placed indoors or outdoors, and accept only packaging used in the system
• Centralized hub for sanitization and quality control of all reusable packaging used in the system
• Streamlined logistics for picking up and delivering packaging

Reduction of litter and waste management costs

• Replacing single-use takeaway packaging with reusable alternatives makes a big impact on reducing litter in the urban environment
• Reducing the amount of single-use waste can translate to significant waste management cost savings