Reuse made convenient, efficient and traceable

TOMRA Reuse keeps the beats clean at FAIRGROUND Festival 2025

FAIRGROUND Festival turned up the volume on innovation during the last weekend in November, rolling out TOMRA’s Event Solution as the festival’s reusable cup system. Around 20,000 fans got to experience a fast, digital and festival-friendly “Throw’n’Go” setup when purchasing drinks and returning cups.

TOMRA Reuse debuts its next-generation event solution at Intility Arena

TOMRA Reuse has launched its event solution for reusable cups at Intility Arena in Oslo — marking the first time TOMRA’s reuse technology is live at a major sports arena.

Citywide reusable cup system CopoMais launches in Lisbon

The new system includes a set of dedicated reusable CopoMais Lisboa cups – available in four sizes, automated return machines – where consumers can obtain a refund for the deposit paid on the cups, and a comprehensive cleaning and logistics operation to ensure cups can be used over and over again.

Lisbon becomes first European capital with city-wide reusable cup system

Landmark partnership between the City of Lisbon, TOMRA and the Portuguese hospitality association AHRESP aims to cut litter and emissions with smart deposit return system. The system could remove thousands of littered cups from Lisbon's public spaces - every night.

TOMRA unveils two solutions to support circularity at Reuse Economy Expo in Paris

TOMRA will unveil two solutions at this year’s Reuse Economy Expo Fair in Paris (May 26–27), showcasing its continued commitment to advancing reuse and circularity in packaging systems.

TOMRA Unveils Automated Collection Point for Reusable Takeaway Food Packaging

TOMRA’s Rotake system now accepts reusable food boxes, bowls and cups — and refunds deposits instantly to consumers’ mobile wallets or credit cards.

First year anniversary of TOMRA Reuse pilot in Aarhus

One year in, the world’s first city-wide platform for reusable takeaway packaging in Aarhus, Denmark demonstrates that it is possible to combine convenience on the go with more circular practices. The most heavily circulated REUSEABLE cups have so far completed an impressive 33 loops of reuse.

TOMRA launches system for reusable takeaway packaging

A groundbreaking initiative for reusable takeaway packaging was launched on January 17, 2024 in Aarhus, Denmark.