About this block

The HeroBlock is the primary full-width hero component. It renders a large background image, a heading, subtitle, introductory text and an optional call-to-action link and button. It is typically the first block on a page — setting the visual tone and carrying the primary message. It also supports an optional background video (autoplay, muted).

Key fields

Field	Tips
BlockHeading	5–8 words. Bold and punchy. This is the H1 of the page.
Subtitle	One sentence expanding on the heading.
MainIntro	1–2 sentences max. Leads the visitor to the CTA.
MainImage	Wide landscape, min 1400px wide. Always set FocalPoint.
Link	One CTA per hero. Be specific about the destination.
VideoUrl	Optional background video (autoplay muted). Use sparingly — video heroes have significant performance cost.

Leading the Resource Revolution

Technology that transforms how the world handles resources

TOMRA creates sensor-based solutions for optimal resource productivity — helping businesses, governments and citizens make recycling simple, efficient and rewarding.

Sensor Sorting for a Circular World

TOMRA Recycling — advanced sensor sorting for waste and materials

TOMRA Recycling’s sensor-based sorting systems enable material recovery facilities to achieve purity rates above 95% on target plastic and metal fractions.

97% Return Rate. Not an Accident.

The story behind Norway’s world-leading recycling performance

Norway’s extraordinary deposit return performance is the result of 50 years of investment in the right technology, the right incentives and the right infrastructure.